Being an ideal woman: identity construction portrayed in beauty product’s catalogs

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Hasanah, Savira Uswatun (2019) Being an ideal woman: identity construction portrayed in beauty product’s catalogs. Undergraduate thesis, UIN Sunan Ampel Surabaya.

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This thesis aims to analyze the use of various types of persuasion features such as textual features, discursive features, and social features in the "Amway" catalog and the "Become" catalog. This study also aims to find out what the dominant features used by the advertisers. Both of these brands are big brands that have many branches spread in various countries. Therefore, in this study, the author will answer several research questions, such as (1) what textual features used in beauty products. (2) what discursive features used in beauty products. (3) what social features used in beauty products.This research uses a qualitative-quantification approach. Qualitative studies are applied to analyze what features are used by the advertisers. The data analysis are then collected and classified so the data are calculated to find what features are dominant.The data show that there are four kinds of textual features used in the "Amway" catalog and the "Become" catalog, such as lexico-grammatical devices, rhetorical devices, syntactic sections, and registers. From those four features, lexico-grammatical devices are used frequently. Besides, the data also show that there are three types of discursive features found such as, self-representation, emotional appeals, and product's proofs. However, the "Become" catalog doesn't expose the proofs of the product. From those three features, self-representation is the most common feature used by the advertisers. The last social feature was found in the two catalogs, namely, building public views through associations between ideal female figures and supporting statements.


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Item Type: Thesis (Undergraduate)
Hasanah, Savira Uswatunsavirauswatun2908@gmail.comA73216128
Thesis advisorRohmah, Zuliatizettira@gmail.com197303032000032001
Subjects: Bahasa Inggris
Wanita dalam Islam
Keywords: analisis wacana kritis; model tiga dimensi; ideal; identitas; konstruksi identitas; Amway; Become.
Divisions: Fakultas Adab dan Humaniora > Sastra Inggris
Depositing User: Savira Uswatun Hasanah
Date Deposited: 02 Jan 2020 02:38
Last Modified: 02 Jan 2020 02:38

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