Rhetorical style analysis of Hillary Clinton's speech

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Qotrunnada, Lailatul Maghfiroh (2020) Rhetorical style analysis of Hillary Clinton's speech. Undergraduate thesis, UIN Sunan Ampel Surabaya.

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Abstract

Rhetorical style is significant to attract attention, influence, and persuade listeners to believe what the speaker is saying. However, the balance between the style of rhetoric and the delivery of speech will make speech more effective. In this research, the researcher focused on the rhetorical analysis of Hillary Clinton's speech. This research discusses two things they are what Hillary Clinton uses rhetorical proof and how the way Hillary Clinton delivers her speech. The researcher used a qualitative method with clear descriptions. The theory used to answer the question is Aristotle's (1954) theory about three types of rhetorical proof: logical or logos proof, ethical or ethos proof, emotional or pathos proof. The researcher also usedNikitina's theory (2011) about delivering speeches consisting of storytelling, body language, tone of voice, pauses, and visual aids. The data were collected by transcribing Hillary’s speech. The data was in the form of Hillary Clinton's utterance. The researcher analyzes by identifying the type of rhetorical proof and the way Hillary Clinton delivers her speech.The result shows that researchers found Hillary Clinton using all types of rhetorical proof and delivering speech effectively. Hillary Clinton uses logic proof (logos) as much as 7%, emotional proof (pathos) as much as 38%, and ethical proof (ethos) as much as 56%. From these results, ethical proof is the most dominant evidence used by Hillary in her speech. Hillary showed intelligence, character, and good intentions to the audience to get the attention and trust of the audience. On the other hand, Hillary also uses the pronoun "we" as the rhetorical style which she used during her speeches. The pronoun "we" is used 119 times to support ethical proof (ethos) and regard the audience as part of her. The result for the second question is that Hillary Clinton has delivered a compelling speech using all components of successful speech, according to Nikitina's theory (2011). Hillary uses storytelling as much as 12%, regulates her body language as well as possible, uses her voice tone and pauses accordingly, and provides props.