The Portrayal Of Hedonism In How To Sell by Clancy Martin

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Fanani, David (2022) The Portrayal Of Hedonism In How To Sell by Clancy Martin. Undergraduate thesis, UIN Sunan Ampel Surabaya.

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Abstract

This study aims to understand the depiction of hedonism in the novel How to Sell by Clancy Martin. This novel tells about the life journey of Bobby Clark, who followed his brother to sell jewelry. This research focuses on two problem formulations, namely; (1) what type of hedonism appears in the novel, and (2) the impact of hedonism on the main character in How to Sell.In this study, four types of hedonism emerged: Folk Hedonism, Hedonistic Egoism, Motivational Hedonism, and Value Hedonism. A reader response theory is employed to describe the point of view of the researcher seen the Novel.This study found four forms of hedonism in Bobby. The first is folk hedonism related to his bad habit of consuming drugs; the second is hedonistic egoism associated with Bobby’s habit of stealing from childhood. The third finding is that motivational hedonism is related to the reason Bobby shows off his wealth to his girlfriend and family by buying many luxury items. Value hedonism is associated with Bobby’s money in the jewelry business, which gives him happiness.This study shows that an individual’s bad habits have a detrimental impact on himself and others. Bad habits can also be transmitted to the people around us and bring harmful effects into their lives. Bad habits in stealing and abusing drugs can create a series of events that have fatal consequences in our lives and those around us. In addition, seeking recognition from others for their efforts and sacrifices is futile.