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Wardhani, Christina Indah (2024) Social codes in the music video permission to dance by BTS. Undergraduate thesis, UIN Sunan Ampel Surabaya.
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Abstract
The research aims to analyze the music video Permission to Dance by BTS, which presents the meaning of social codes. This represents a type of social code with a semiotic approach through visual and movement analysis by Chandler (2007). There are two problems that were solved in this research, namely: (1) what are the types of social codes displayed in the music video Permission to Dance; (2) what is the meaning of each type of code displayed in the music video Permission to Dance which is related to Chandler's visual grammar. This research reviews four types of social codes including bodily codes, commodity codes, verbal language codes, and behavioral codes. Regarding the concept, meaning analysis is carried out through visuals and sign language movements. Based on the qualitative descriptive method, it can show a significant understanding of the meaning of integrating types of social code from each scene. Moreover, researcher act as critical instruments in research. One of the music videos from YouTube was collected using parameters to become a cut scene. Then, this is followed by identifying social codes through visuals, gestures, writing or sentences, and items identified directly by the researcher. Each social code data is classified by type to be interpreted through visuals. The results of the research show that there are 4 types of social codes and there are subtypes, including 4 subtypes of bodily codes, 3 subtypes of commodity codes, 4 subtypes of verbal language codes, and 4 subtypes of behavior codes. The sub-type of social code with the most classifications found is body code, which consists of 15 cut scenes from all scenes. The types of social code applied plays an effective role in conveying persuasive information to all communities.
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| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | Kebudayaan Lingkungan Hidup Toleransi |
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| Keywords: | Kode sosial; semiotika; video musik; permission to dance | ||||||||||||
| Divisions: | Fakultas Adab dan Humaniora > Sastra Inggris | ||||||||||||
| Depositing User: | Christina Indah | ||||||||||||
| Date Deposited: | 10 Jul 2024 02:44 | ||||||||||||
| Last Modified: | 10 Jul 2024 02:44 | ||||||||||||
| URI: | http://digilib.uinsa.ac.id/id/eprint/71453 |
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