This item is published by Universitas Islam Negeri Sunan Ampel Surabaya
Ali, Anwar Musyaddad (2017) A semiotics study of verbal expressions used in Wardah cosmetic advertisements. Undergraduate thesis, UIN Sunan Ampel.
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Abstract
The researcher uses advertisement to be the sources of data. The advertisement is taken from Wardah Cosmetics. This thesis presents the types of Semiotic that is used by Wardah Cosmetics Advertisement. Furthermore, the researcher has two research problems. Those are What are the verbal expressions spoken by woman models in the advertisement of Wardah Cosmetics Lightening Series and What are the denotative and connotative meaning of verbal expressions spoken by woman models in the advertisement of Wardah Cosmetics Lightening Series. Based on the explanation above, this research focuses on signifier and signified used in Wardah Cosmetics Advertisement. The researcher uses semiotic theory by Roland Barthes to analyze the signifier and signified. To support this research of semiotic used in Wardah Cosmetics Advertisement, the researcher uses the qualitative methods to analyze each words, phrases, and sentences in this Advertisement. Then the researcher describes the conclusion from each words, phrases, and sentences. The data is taken from fragment of sentences that contains the signifier and signified in Wardah Cosmetics Advertisement. The discussion in this analysis includes the types of signifier and signified that found in the wardah cosmetics advertisements. The results of this study are the writer found and described 13 sentence that consist of denotative and connotative meaning from 5 video advertisiment of Wardah series 2016. The findings showed that connotative and denotative meaning is same number, it is 13 each other. The writer found denotative and connotative in every videos “Wardah Cosmetics “Lightening Series On 2016” of advertisiment.
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| Item Type: | Thesis (Undergraduate) | ||||||
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| Subjects: | Konflik sosial | ||||||
| Keywords: | semiotik; iklan; kosmetik Wardah | ||||||
| Divisions: | Fakultas Adab dan Humaniora > Sastra Inggris | ||||||
| Depositing User: | Ali Anwar Musyaddad | ||||||
| Date Deposited: | 08 Aug 2017 01:41 | ||||||
| Last Modified: | 08 Aug 2017 01:41 | ||||||
| URI: | http://digilib.uinsa.ac.id/id/eprint/18599 |
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