Semiotic analysis on cellular phone advertisements of “oppo f series”

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Rahmah, Yaniar Aulia (2019) Semiotic analysis on cellular phone advertisements of “oppo f series”. Undergraduate thesis, UIN Sunan Ampel Surabaya.

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Abstract

This thesis discusses semiotic analysis on cellular phone advertisements of “OPPO F Series”. The researcher conducts the research with the theory of semiotic by C.S Pierce. The main concept of C.S Pierce is the analysis of Icon, Symbol and also the meaning of them in each cellular phone advertisements. This study aims to describe the Icon and Symbol found in this advertisements and the meaning of them. There are two points that can be solved in this research; (1) what are icon and symbol in cellular phone advertisements of “OPPO F Series”. (2) what are the meaning of Icon and Symbol of each cellular Phone advertisement of “OPPO F Series”. This research applied descriptive-qualitative method. Through this method, the researcher determines which one is the icon and the symbol from those advertisements. Then, the researcher described, explained and analyzed the meaning of each sign found in those advertisements with the triangle of sign by Pierce. The data of this research ware taken from the advertisements of 6 Series of “OPPO F Series”. The result of this study, the researcher found 36 signs contained in 12 advertisements of “OPPO F Series”. The signs are 13 sign of Icon and 23 signs of symbol. The researcher gets the 6 different meaning of each series of those advertisements. From the finding, it can be concluded that symbol is the signs that are commonly used in OPPO F Series advertisements and the advertisers want to deliver message about the sophistication technology offered in each series of “OPPO F Series” cellular phone to the reader.