This item is published by Universitas Islam Negeri Sunan Ampel Surabaya
Farida, Vesti Nur (2020) A semiotic study on Foundation Product Video Advertisement. Undergraduate thesis, UIN Sunan Ampel Surabaya.
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Abstract
This study discusses the semiotic analysis of foundation product advertisements. The researcher used semiotic theory from Ferdinand de Saussure to analyze the sign contained in the advertisement. The purpose of this study is to describe the signs found in this advertisement through the signifier and signifier concept and to know the message from the advertisement. There are two points that discusses on this study; (1) what are the signifier and signified in foundation product advertisement. (2) what messages are conveyed through signs in foundation product advertisement. This study used descriptive qualitative method. From this method, the researcher analyzed verbal and visual signs in the advertisement by using the semiotic theory of Ferdinand de Saussure. Then, the researcher described the meaning and the message contained in the foundation product advertisements. The data used in this study were taken from advertisements of foundation products from several leading cosmetic brands, such as; Covergirl, Maybelline, and Make Up Forever. The results of the study, the researcher found that the signifier and signified on the foundation advertisement are about the images of the foundation products, the color of the foundation products, and the description about the foundation products. The researcher found that each advertisement had different meanings. From the finding above, the researcher can conclude that through the help of the signifier and signifier concept, the researcher can find the meaning and the message contained in the advertisement. In the advertisement above, the advertisers want to deliver the message about the superiority of the foundation product so that it can be attracts the attention of customers to try the product.
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| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | Linguistik | ||||||||
| Keywords: | Semiotic; Advertisement; Beauty Products | ||||||||
| Divisions: | Fakultas Adab dan Humaniora > Sastra Inggris | ||||||||
| Depositing User: | Vesti Nur Farida | ||||||||
| Date Deposited: | 02 Sep 2020 10:19 | ||||||||
| Last Modified: | 02 Sep 2020 10:19 | ||||||||
| URI: | http://digilib.uinsa.ac.id/id/eprint/43509 |
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