The use of English signages in the coffee shops in Gresik

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Hadiyanti, Ismita (2020) The use of English signages in the coffee shops in Gresik. Undergraduate thesis, UIN Sunan Ampel Surabaya.

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Abstract

This thesis aims to analyze the use of English in coffee shops in Gresik. Therefore, in this study, there are three research problems to be solved, namely : (1) What is the percentage of English uses in the coffee shops in Gresik? (2) What kind of figure of speeches are applied in the coffee shops in Gresik (3) What are the reasons of the owner used English in the coffee shops in Gresik. In this thesis, the writer uses a qualitative approach concerning the use of clear and systematic descriptions of figure of speech and the interpretation of interview results. The writer also takes a quantitative approach concerning calculating the percentage of English uses in the coffee shops. The data was collected firstly by observing five selected coffee shops in Gresik. Then, the objective of the observating were analyzed by identifying the results of calculating the percentage of English uses in the coffee shops, and describing the types of figure of speech. Moreover, the writer conducted interview sessions with coffee shops’ owners. The objective of the interview were analyzed by interpreting the critical points in the interview results. The study results showed that English has special status in the coffee shops in Gresik regarding the percentage of English used. The percentage of English used in coffee shops in Gresik was considered dominant. Besides, the application of figurative language that found in each sign in the coffee shops, where the writer also found that building European atmosphere in the coffee shops by applying figurative language on the signs, it is one of the strategy for the application of English that have done by the cafe manager.