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Maghfiroh, Syahrotun Maulana (2022) Semantic analysis of beauty product advertisement slogan. Undergraduate thesis, UIN Sunan Ampel Surabaya.
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Abstract
The purpose of this study was to analyze the types of semantic meanings and characteristics of the slogans which contained in beauty product advertisement slogans. The sentence in slogan of beauty product advertisement (Adeeva, Something, Vaseline, Emina, Laneige, Dove, Avoskin, Innisfree, Ms Glow, Make Over) has a meaning and purpose to describe the product being advertised. Therefore this study was conducted to understand the meaning and purpose of the slogan. No one focused on the slogan in beauty product advertisements combined with analyzing the characteristics of slogans. So, this this study will answer the formulation of the problem in this study, namely (1) What types of meaning are found in beauty product advertisement slogans and (2) What are the characteristics of slogans in beauty product advertisements. This research was conducted using descriptive and qualitative methods to analyze the type of semantic meaning and the characteristics of slogans in beauty product advertisements. Before that, the researcher collected data in the form of slogan text from several advertisements that had been downloaded. Then, identify by giving code to words that contain semantic meaning and words that contain the characteristics of slogan. Next, analyze the types of semantic meanings and the characteristics slogans that found in beauty product advertisement slogans by providing a description. The researcher found 3 types of semantic meaning by Leech (1983) in the advertising slogan of beauty products, namely conceptual meaning, connotative meaning, and affective meaning. This study also found 10 types of slogans characteristic by Foster (2001), and each slogan has more than one slogan characteristic. Remember that this research is still limited in the objects and theories used, the researchers suggest to further researchers to add visual objects in the form of images or videos and sound also use more detailed theories.
Keywords: semantic meaning, characteristic slogan, slogan beauty product advertisement.
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| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | Kesusastraan > Kesusastraan Inggris | ||||||||||||
| Keywords: | semantic meaning; characteristic slogan; slogan beauty product advertisement | ||||||||||||
| Divisions: | Fakultas Adab dan Humaniora > Sastra Inggris | ||||||||||||
| Depositing User: | Syahrotun Maulana Maghfiroh | ||||||||||||
| Date Deposited: | 08 Nov 2022 06:38 | ||||||||||||
| Last Modified: | 08 Nov 2022 06:38 | ||||||||||||
| URI: | http://digilib.uinsa.ac.id/id/eprint/57924 |
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