Semiotics analysis of Disney movie posters

This item is published by Universitas Islam Negeri Sunan Ampel Surabaya

Amalia, Mira (2022) Semiotics analysis of Disney movie posters. Undergraduate thesis, UIN Sunan Ampel Surabaya.

Text
Mira Amalia_A73217122.pdf
Download (4MB)

Abstract

This research discusses semiotics analysis of Disney movie posters. The researcher conducted this research using semiotic theory by Charles Sanders Peirce. The main concept of Charles Sanders Peirce is the analysis of icons, indexes, and symbols and also the meaning of icons, indexes, and symbols found in Disney movie posters. The purpose of this study is to explain icons, indexes, and symbols found on the movie poster and their meaning. There are 2 the formulation of the problem to be answered by the researcher; (1) What are the icons, indexes, and symbols portrayed by four Disney movie posters. (2) What are the meanings of icon, index, and symbol in four Disney movie posters. This research applies the descriptive-qualitative method. In this case, the researcher determines which includes the icon, index, and symbol of each film poster. Then, the researcher tried to describe, explain and analyze the meaning of each sign found on the movie poster using the sign triangle by Pierce. The results of the research found 29 signs found on 4 movie posters from Disney. There are 11 signs of icons, 5 signs of indexes, and 13 signs of symbols. Researchers obtained 4 different meanings on each of the film posters. The Cinderella movie poster can be interpreted as a powerful woman with a kind heart, while the Beauty and the Beast movie poster can be interpreted as the big hearted woman without seeing the person’s appearance. The Aladdin movie poster is the forceful woman who braves to speak up about what she wants, that she does not want to marry with the high class man. The last, Mulan movie poster can be interpreted as the brave woman that replace her father to the field war for saving her family’s honor and become China’s savior. From the findings above, it can be concluded that symbols are signs that are often used on movie posters to provide information to the viewers.