Social codes in Furious 7 film trailer & original movie

This item is published by Universitas Islam Negeri Sunan Ampel Surabaya

Pratama, Dandy Anugrah (2022) Social codes in Furious 7 film trailer & original movie. Undergraduate thesis, UIN Sunan Ampel Surabaya.

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Abstract

This study discusses the analysis of social codes in the trailer for the film Furious 7. The researcher uses the theory of codes which is more specific referring to the social codes of Daniel Chandler to analyze each scene in the film trailer. The purpose of this study is to find out the details of each type of social codes in the film trailer and explain the meaning through visualization and reasoning for each social code that has an advertising element that attracts viewers to watch the film. There are 2 points discussed in this study, including; (1) What elements of social codes appear in Furious 7 movie & it’s trailer. (2) How social codes represent meaning in Furious 7 movie & it’s trailer. This study uses descriptive qualitative techniques for the type of social codes analysis approach in the Furious 7 movie trailer. Researchers collect data by taking screenshots via the internet and YouTube channels. Then, the researcher selects, categorizes, identifies, explains, and concludes the data to look for the types of social codes found in the cut scenes of the film trailers. The researcher then interprets the data which has been categorized as elements of social codes using semiotic theory as sign user/interpretant based on logic according to Charles Sander Pierce. This study reveals that every cut of the scene shown in the trailer for Furious 7, such as fighting scenes, wars using weapons, the appearance of luxury cars and several prologues have signs that are combined into elements of codes. The results of this study can also show that the results of interpreting the elements of social codes can generate curiosity and interest. Each film trailer also has a function as a promotional medium to attract viewers to watch their films.