Strategi pemasaran PT. Rancang Persada dalam perspektif etika bisnis Islam

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Abidah, Utami Laili (2023) Strategi pemasaran PT. Rancang Persada dalam perspektif etika bisnis Islam. Undergraduate thesis, UIN Sunan Ampel Surabaya.

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Abstract

The thesis entitled "ANALYSIS OF PT RANCANG PERSADA'S MARKETING STRATEGY IN THE PERSPECTIVE OF BUSINESS ETHICS" is the result of a qualitative study that aims to answer the formulation of the problem found in this study, namely how the strategy of PT. Rancang Persada, as well as how the review of Islamic business ethics against the marketing strategy of PT. Rancang Persada. The research methodology used in research conducted at PT. Rancang Persada uses a descriptive qualitative approach. As for this study using field research methods (field research) and based on primary and secondary data and data sources. Data collection techniques are carried out by means of observation, interviews and documentation. In research conducted at PT. Rancang Persada, the authors link Islamic business ethics to the marketing strategy used by PT. Rancang Persada which has located on Jl. Ketintang Baru II Kav 45, Ketintang Village, Gayungan District, Surabaya City. The research results obtained in this study are the marketing strategy carried out by PT. Rancang Persada to increase business income by using 4P namely product, price, place and promotion. Then a review of Islamic business ethics on the marketing strategy implemented by PT. Rancang Persada includes six principles, namely Unity (Tawhid), Balance (Justice), Free Will (Freedom), Responsibility and Virtue or Truth. The recommendations that can be input to PT. Rancang Persada expected that companies in selecting employees in the field of marketing should have experts in the field of marketing management who are included in marketing training so that it would increase the number of consumers. It is also hoped that PT. Rancang Persada always maintains good relations with consumers and other contractor entrepreneurs. It is intended that PT. Rancang Persada has an extensive network of relationships with the aim of having a word of mouth promotional effect.

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Item Type:	Thesis (Undergraduate)
Creators:	Creators Email NIM Abidah, Utami Laili utami.abida@gmail.com G04219079
Contributors:	Contribution Name Email NIDN Thesis advisor Nurlailah, Nurlailah nurlailah@uinsby.ac.id 2022056201
Subjects:	Ekonomi Islam Manajemen Strategi Bisnis
Keywords:	Strategi pemasaran; perspektif etika bisnis Islam
Divisions:	Fakultas Ekonomi dan Bisnis Islam > Ekonomi Syariah
Depositing User:	Utami Laili Abidah
Date Deposited:	07 Aug 2023 06:36
Last Modified:	07 Aug 2023 06:36
URI:	http://digilib.uinsa.ac.id/id/eprint/64062

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