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Nurlatifah, Fania (2024) Persuasive Strategies and Techniques Used in Donald Trump's Campaign Speech in Pennsylvania (2020). Undergraduate thesis, UIN Sunan Ampel Surabaya.
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Abstract
Researcher used qualitative method to analyze data, researcher downloaded video transcripts of Donald Trump's campaign speech. Then the researcher classified the data based on Aristotle's theory regarding persuasive strategies and Gorys Keraf's theory regarding persuasive techniques. The analysis continued to identify persuasive strategies and techniques in Donald Trump's campaign speech. Finally, discussed about persuasive strategies and persuasive techniques used by Donald Trump in his campaign speech in Pennsylvania (2020).This research reveals that Donald Trump predominantly used ethos persuasive strategy and projection persuasive technique in his campaign speech in Pennsylvania (2020). The researcher found 16 data consisting of 4 persuasive pathos, 5 persuasive strategies logos, and 7 persuasive strategies data ethos. The researcher found how each persuasive strategy is applied in 7 persuasive techniques based on Gorys Keraf's theory, namely the persuasive strategy of pathos is applied to the persuasive techniques of rationalization and suggestion because both techniques require emotional control but in different ways. The persuasive logos strategy is applied to the persuasive techniques of identification and compensation because both techniques require arguments that state data so that they are more believable. The persuasive ethos strategy is applied to the persuasive techniques of suitability, projection, and replacement because these three persuasive techniques focus on maintaining credibility in different ways. 29 data consisting of 7 persuasive rationalization techniques, 1 identification persuasive techniques, 2 suggestion persuasive techniques, 1 suitability persuasive techniques, 7 compensation persuasive techniques, 11 projection persuasive technique, and 2 displacement persuasive techniques. Through this research, it can be seen that Donald Trump's persuasive style to get votes and become president is to show his credibility by mentioning his opponent's mistakes so that his opponent's credibility decreases.
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| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | Komunikasi Sastra Linguistik |
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| Keywords: | persuasive techniques; speech; campaign; Donald Trump; persuasive strategies; teknik persuasif; pidato; kampanye; Donald Trump; strategi persuasif | ||||||||||||
| Divisions: | Fakultas Adab dan Humaniora > Sastra Inggris | ||||||||||||
| Depositing User: | Fania Nurlatifah | ||||||||||||
| Date Deposited: | 18 Jun 2024 02:38 | ||||||||||||
| Last Modified: | 18 Jun 2024 02:38 | ||||||||||||
| URI: | http://digilib.uinsa.ac.id/id/eprint/70652 |
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