Analisis semiotika dalam iklan rokok Wismilak Diplomat switch to success, arti sebuah kesuksesan: kajian semiotika Roland Barthes

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Baldan, Fery Mursyidan (2023) Analisis semiotika dalam iklan rokok Wismilak Diplomat switch to success, arti sebuah kesuksesan: kajian semiotika Roland Barthes. Jurnal Sinestesia - pendidikan, bahasa, sastra, & budaya, 13 (1). pp. 8-23. ISSN 2721-9283

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Abstract

The modern era makes the line aspect must undergo a change and adjustment based on the times, including in terms of commercial advertising of a product. This study aims to find out the markers and markers in the Wismilak Diplomat - Switch to Success advertising video and to find out the myths that you want to build in the Wismilak Diplomat - Switch to Success cigarette ad video insert based on Roland Barthes' semiotic analysis. The method used in this study is a qualitative descriptive method with data collection techniques through documentation, video analysis, and reading related sources related to research by examining the meaning of denotation, connotation, and myths from related data sources. The results of this study are the exposure of semiotic analysis in the form of denotation, connotation, and myths contained in the Wismilak Diplomat cigarette advertisement video - Switch to Success.

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Item Type:	Article
Creators:	Creators Email NIM Baldan, Fery Mursyidan fmursyidanb@gmail.com A94219050
Contributors:	Contribution Name Email NIDN Thesis advisor Hamid, Mas'an masanhamid@uinsby.ac.id 2012125502 Thesis advisor Septiyani, Rizki Endi RIZKIENDISEPT@UINSBY.AC.ID 2021098805
Subjects:	Bahasa Indonesia Iklan Kesusastraan > Kesusastraan Indonesia Rokok
Keywords:	Semiotic; advertising; Wismilak Diplomat
Divisions:	Fakultas Adab dan Humaniora > Sastra Indonesia
Depositing User:	Fery Fery Mursyidan Baldan
Date Deposited:	11 Aug 2023 01:51
Last Modified:	11 Aug 2023 01:51
URI:	http://digilib.uinsa.ac.id/id/eprint/63983

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