Sucker punch production's role in public diplomacy to promote Tsushima island tourism through ghost of Thushima

This item is published by Universitas Islam Negeri Sunan Ampel Surabaya

Satria, Muhammad Kafi Adi (2023) Sucker punch production's role in public diplomacy to promote Tsushima island tourism through ghost of Thushima. Undergraduate thesis, UIN Sunan Ampel Surabaya.

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Abstract

This study aims to describe how the video game developer "Ghost of Tsushima", Sucker Punch Production, plays a role in promoting Tsushima Island. Originally from Japan, Ghost of Tsushima takes the backdrop of the Mongolian invasion. Acculturated with Japanese culture, Sucker Punch Production provides realistic adventure video games, which is one of the main reasons why "Ghost of Tsushima" is capable of carrying both cultural and historical elements. The researcher used a qualitative descriptive method with data obtained from the documentation technique. To describe the study case and to analyze the data that has been obtained, The researcher use the concept of Public Diplomacy. The research results show that the presence of the “Ghost of Tsushima” video game has had a certain impact on Tsushima Island Tourism. Among them, such as the contribution to the disaster-stricken of Tsushima Island by the players "Ghost of Tsushima", the existence of a form of promotion of tourism sites through video games, as well as demonstrating the role of non-state actors in promoting a country's tourism locations, both directly and indirectly.