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Sholihah, Rochmawati Amilatu (2016) THE PERSUASIVE UTTERANCES USED BY BARACK OBAMA IN HIS POLITICAL CAMPAIGN SPEECHES. Undergraduate thesis, UIN Sunan Ampel Surabaya.
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Abstract
This research is conducted to analyze persuasive utterances that have function to influence and persuade the other people to vote Barack Obama in the general election. This research focuses on the persuasive utterances used by Barack Obama when he conveyed his campaign speeches in the first period (2007-2008) and the second period (2012). The researcher believes that most of the Obama’s campaign speeches contains about kinds of speech act contained in persuasive utterances and also relate with persuasive functions and persuasive techniques. Therefore, the aims of this thesisare to describe and explain the kinds of speech acts (representative, expressive, commissive, directive, and declarative) contained in persuasive utterances, the kinds of persuasive functions (command, request, hope, suggestion, allow, persuasion, appeal, invitation, urging, prohibition, congratulation, curse, convince, assert, pressure, and permission), and the persuasive techniques (rationalization, identification, suggestion, conformity, compensation, displacement, and projection)used by Obama in his campaign speeches.
In conducting this research, the researcher uses qualitative approach. The researcher uses the speech act theory by Searle (1969) and persuasive techniques theory by Keraf (1985). The data were taken from Barack Obama’s utterances in his campaign speeches texts form and only focus in persuasive utterances. The researchercollected the databy identifying and classifying it into some tables to make the researcher easier to analyze.Then, based on the table the researcher analyze and identify which utterances can becategories as the kinds of speech act contained in persuasive utterances by Searle’s theory, kinds of persuasive functions, and kinds of persuasive techniques by Keraf’s theory.
After conducted this analysis, the researcher finds out that persuasive utterances are important for someone who is running in the election. Because they need support from other people to achieve their goals.The most strength of persuasive utterances used by Barack Obama in his campaign speeches is to make his audience feel convinced that he can be a good leader for America andalso give motivation toAmericansthat they can get the brighter future when Obama becomes a president. So, Barack Obama tries to influence his audiences to vote him as President of US.
INTISARI
Sholihah, Rochmawati. A. 2016. The Persuasive Utterances Used by Barack Obama in His Political Campaign Speeches. Thesis. English Department. Faculty of Letters and Humanities. State Islamic University of Sunan Ampel Surabaya.
Pembimbing : Prof. Dr. Zuliati Rohmah, M.Pd
Kata Kunci : Ucapan-Ucapan Persuasif, Kampanye, Tindak Tutur, Fungsi Persuasif, Teknik Persuasif
Penelitian ini dilakukan untuk menganalisis ucapan-ucapan persuasif yang berfungsi untuk mempengaruhi dan membujuk orang lain untuk memilih Barack Obama dalam pemilihan umum. Penelitian ini fokus pada ucapan-ucapan persuasif yang digunakan oleh Barack Obama ketika beliau menyampaikan pidato kampanyenya di periode pertama (2007-2008) dan di periode kedua (2012). Penulis percaya bahwa sebagian besar pidato kampanye Obama berisi tentang macam-macam tindak tutur yang terkandung dalam ucapan-ucapan persuasif dan juga berhubungan dengan fungsi ucapan persuasif dan teknik persuasif. Oleh karena itu, tujuan dari penelitian ini adalah untuk menjelaskan macam-macam tindak tutur (representatif, ekspresif, komisif, direktif, dan deklaratif) yang terkandung dalam ucapan-ucapan persuasif, macam-macam fungsi dari ucapan persuasif (memerintah, meminta, berharap, mensugesti, menyilahkan, membujuk, memohon, mengundang, mendesak, melarang, memberi selamat, mengutuk/bersumpah, meyakinkan, menyatakan, memaksa, dan meminta ijin), dan macam-macam teknik persuasif (rasionalisasi, identifikasi, sugesti, konformiti, kompensasi, subtitusi, dan proyeksi) yang digunakan oleh Obama dalam pidato kampanyenya.
Di dalam pembuatan penelitian ini, peneliti menggunakan pendekatan kualitatif. Peneliti menggunakan teori tindak tutur dari Searle (1969) dan teori teknik persuasif dari Keraf (1985). Data diambil dari ucapan-ucapan Barack Obama dalam pidato kampanyenya dalam bentuk teks dan hanya fokus pada ucapan-ucapan persuasif. Penulis mengumpulkan data dengan cara mengindentifikasi dan mengklasifikasikan data-data ke dalam beberapa tabel untuk membuat peneliti lebih mudah mengalisanya. Kemudian, berdasarkan tabel tersebut peneliti mengalisa dan mengidentifikasi kata-kata mana yang bisa dikategorikan sebagai macam-macam tindak tutur yang terkandung dalam ucapan-ucapan persuasif dengan teori Searle, macam-macam fungsi ucapan pesuasif, dan macam-macam teknik persuasif dengan teori Keraf.
Setelah menyelesaikan penelitian, peneliti menyimpulkan bahwa ucapan-ucapan persuasif juga penting bagi seseorang yang mengikuti pemilihan. Karena mereka membutuhkan dukungan dari orang lain untuk mencapai tujuan mereka. Kekuatan dari ucapan persuasif yang paling sering digunakan oleh Barack Obama dalam pidato kampanyenya adalah untuk membuat pendukungnya merasa yakin bahwa dia bisa menjadi seorang pemimpin yang baik untuk Amerika. Jadi, Barack Obama mencoba untuk mempengaruhi pendukungnya untuk memilihnya sebagai presiden Amerika.
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| Item Type: | Thesis (Undergraduate) | ||||||
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| Creators: |
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| Subjects: | Bahasa Inggris Sastra |
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| Keywords: | Persuasive Utterances, Campaign, Speech Act; Persuasive Functions; Persuasive Techniques | ||||||
| Divisions: | Fakultas Adab dan Humaniora > Sastra Inggris | ||||||
| Depositing User: | Sholihah Rochmawati Amilatu | ||||||
| Date Deposited: | 26 Aug 2016 04:02 | ||||||
| Last Modified: | 26 Aug 2016 04:02 | ||||||
| URI: | http://digilib.uinsa.ac.id/id/eprint/12995 |
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