Presupposition analysis in the slogans of mobile devices in Official Oem Websites

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Fath, Mukhamad Mulk (2020) Presupposition analysis in the slogans of mobile devices in Official Oem Websites. Undergraduate thesis, UIN Sunan Ampel Surabaya.

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Abstract

The thesis aims to analyse presupposition types which exist on the slogans in the official OEM website and influences of mobile device segments to types of presupposition. The slogans used in the study were those existing in the mobile devices in the OEM official website. This research focused on analysing types of presupposition in the slogans and the influence of mobile device segments to presuppositions types. Employing descriptive qualitative approach, the data in the present study were taken from the slogans of mobile devises in the OEM official website. They are Razer, Microsoft, Asus, LG, and Apple. The slogans were documented, modified from screenshot pictures into written text, coded, identified, classified and interpreted following Yules’ (2006) types of presuppositions.The study found 33 slogans, 4 presuppositions type and founds 3 segments in the official website of OEM. The research study also found that type of presupposition is influenced by the segment product. There are clearly differences between multimedia and productivity with gaming. Multimedia and productivity has found 4 types of presupposition i.e. existential, lexical, structural, and factive. Meanwhile, gaming segment only has two types of presupposition, they are, existential and lexical presupposition.