This item is published by Universitas Islam Negeri Sunan Ampel Surabaya
Gunawan, Gunawan (2012) THE PRAGMATIC FORCE OF POLITICAL CAMPAIGN. In: Conference Proceedings: Annual International Conference on Islamic Studies (AICIS) XII, 5 – 8 November 2012, Surabaya – Indonesia.
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Abstract
This article discusses the pragmatic force of political campaign of mayor-to be in Kendari. It is urgent to be conducted to reveal some political messages displayed in outdoor media. The data are obtained from the political campaign displayed on billboards and banners throughout Kendari city. By using qualitative descriptive research, it is found that the political campaign of mayor to be in Kendari uses several codes and prefers using direct speech act, direct literal speech act, and indirect literal speech act. Besides, the political campaign of the mayor-to be has some pragmatic forces, namely satire, intimacy, low profile, and disclosure of achievement.
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| Item Type: | Conference or Workshop Item (Paper) | ||||||
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| Subjects: | Politik Pemilihan Umum |
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| Keywords: | Pragmatic Force; Speech Act; Political Campaign | ||||||
| Divisions: | Karya Ilmiah > Conference | ||||||
| Depositing User: | Editor : Abdun Nashir------ Information------library.uinsby.ac.id | ||||||
| Date Deposited: | 01 Aug 2016 07:41 | ||||||
| Last Modified: | 01 Aug 2016 07:41 | ||||||
| URI: | http://digilib.uinsa.ac.id/id/eprint/7526 |
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