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Zahidah, Nadiyah Za'imatuz (2024) Representasi penyandang disabilitas dan penggunaan al-Qur'an Braille dalam iklan Wardah edisi Ramadan Teruskan Langkah Baikmu: analisis semiotika Roland Barthes. Undergraduate thesis, UIN Sunan Ampel Surabaya.
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Nadiyah Za'imatuzzahidah_04010521026 full.pdf Restricted to Repository staff only until 17 January 2028. Download (3MB) |
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Nadiyah Za'imatuzzahidah_04010521026.pdf Download (3MB) |
Abstract
Penelitian ini bertujuan untuk memahami representasi penyandang disabilitas dan penggunaan Al-Qur'an Braille dalam media, khususnya dalam iklan Wardah edisi Ramadan "Teruskan Langkah Baikmu". Dengan menggunakan pendekatan kualitatif dan analisis semiotika Roland Barthes, penelitian ini menganalisis elemen visual, naratif, dan teks dalam iklan untuk mengungkap makna di tingkat denotasi, konotasi, dan mitos. Fokus kajian ini adalah mengidentifikasi bagaimana penyandang disabilitas dan Al-Qur'an Braille direpresentasikan dalam konteks narasi yang berhubungan dengan nilai sosial dan kultural. Hasil penelitian menunjukkan bahwa iklan ini menggambarkan penyandang disabilitas secara positif dengan menonjolkan ketangguhan, dukungan keluarga, dan semangat inklusivitas. Penggunaan Al-Qur'an Braille ditampilkan sebagai simbol pemberdayaan dan aksesibilitas, memberikan pesan bahwa keterbatasan fisik bukanlah penghalang untuk menjalankan ibadah. Penelitian ini menyimpulkan bahwa iklan ini tidak hanya menyampaikan pesan inspiratif, tetapi juga memberikan representasi yang bermartabat dan adil terhadap penyandang disabilitas. Kontribusi penelitian ini memperkuat pentingnya pengembangan kajian media terkait representasi disabilitas, sekaligus menyoroti pentingnya penggambaran yang inklusif dan memberdayakan dalam industri periklanan. This study aims to understand the representation of people with disabilities and the use of the Braille Qur'an in the media, especially in the Ramadan edition of Wardah's advertisement “Teruskan Langkah Baikmu”. Using a qualitative approach and Roland Barthes' semiotic analysis, this study analyzes the visual, narrative, and text elements in the advertisement to reveal meanings at the denotation, connotation, and myth levels. The focus of this study is to identify how people with disabilities and the Braille Qur'an are represented in the context of narratives related to social and cultural values. The results show that this advertisement portrays people with disabilities positively by highlighting resilience, family support, and the spirit of inclusivity. The use of the Braille Qur'an is shown as a symbol of empowerment and accessibility, giving the message that physical limitations are not a barrier to worship. This research concludes that this advertisement not only conveys an inspirational message, but also provides a dignified and fair representation of people with disabilities. The contribution of this research reinforces the importance of developing media studies related to disability representation, as well as highlighting the importance of inclusive portrayals.
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| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | Dakwah > Semiotika Iklan Penyandang Cacat |
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| Keywords: | Penyandang disabilitas; al-Qur'an Braille; iklan Wardah; semiotika Roland Barthes | ||||||||
| Divisions: | Fakultas Dakwah dan Komunikasi > Ilmu Komunikasi | ||||||||
| Depositing User: | Nadiyah Za'imatuzzahidah | ||||||||
| Date Deposited: | 17 Jan 2025 03:21 | ||||||||
| Last Modified: | 17 Jan 2025 03:21 | ||||||||
| URI: | http://digilib.uinsa.ac.id/id/eprint/75929 |
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