This item is published by Universitas Islam Negeri Sunan Ampel Surabaya
Wijayanti, Triana Putri (2020) The style of persuasive in Home Shopping Network (HSN) of the United States. Undergraduate thesis, UIN Sunan Ampel Surabaya.
Text
Triana Putri Wijayanti_A03216047.pdf Download (1MB) |
Abstract
Many studies are focused on the style of persuasion in advertising. Previous researchers have analyzed the various types of advertisements, and they frequently chose the slogan of commercial, the jingle, and more. However, previous studies in this field have disregarded one type of advertisement that is home shopping. Besides, they are only focused on the advertiser's speech. So, this present study is not only focused on the analysis of the persuasion language but also the mode of advertisement in the Home Shopping Network (HSN) home shopping channel of the United States, which consists of visual, verbal, and music. This study uses a qualitative approach to explain the results of the analysis in two advertisements of HSN channel, Slinky and Blendtec episodes. Data were taken from each scene in the forms of images, texts, sound, and transcription of the advertiser utterances. The analysis of advertising mode is applied by a multimodal approach from Kress and van Leeuwen (2006) and Halliday (1994). Moreover, the study of the persuasion language in HSN advertisements is applied through seven techniques from Keraf (2004). The result shows that both advertisements indicate visual and verbal mode. In contrast, the use of music and sound mode is rarely implemented because only a few advertisements use instrumental music for the opening. Then for the technique of persuasions, all methods are applied, and the most commonly used is displacement, projection, and conformity technique. In essence, this study shows that home shopping advertisements in the HSN channel only emphasize the viewer's first impression through the product appearance, the advertiser's expression, and the product's advantages.
Statistic
Downloads from over the past year. Other digital versions may also be available to download e.g. from the publisher's website.
Item Type: | Thesis (Undergraduate) | ||||||||
---|---|---|---|---|---|---|---|---|---|
Creators: |
|
||||||||
Contributors: |
|
||||||||
Subjects: | Bahasa Inggris Iklan Linguistik |
||||||||
Keywords: | Style of persuasive; Home Shopping Network (HSN) | ||||||||
Divisions: | Fakultas Adab dan Humaniora > Sastra Inggris | ||||||||
Depositing User: | Triana Putri Wijayanti | ||||||||
Date Deposited: | 13 Aug 2020 03:10 | ||||||||
Last Modified: | 13 Aug 2020 03:10 | ||||||||
URI: | http://digilib.uinsa.ac.id/id/eprint/42325 |
Actions (login required)
View Item |