Verbal and non-verbal signs in insidious film posters

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Jasmine, Puthi Ade (2020) Verbal and non-verbal signs in insidious film posters. Undergraduate thesis, UIN Sunan Ampel Surabaya.

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Abstract

This research aims to explore and analyze verbal and non-verbal signs used in Insidious film posters. Besides that, it is also to know the meaning and myth in the film posters. The writer has chosen Insidious film because this film has big enthusiasts all around the world. There are two problems to be solved in this study that are (1) what are the verbal and non-verbal signs in Insidious film posters; (2) what are the meanings of verbal and non-verbal signs in Insidious film poster. In analyzing data, the writer used qualitative analysis. The writer made depth interpretation of verbal and non-verbal signs in the film poster. This data of the study are verbal and non-verbal signs in film posters taken from components in the Insidious film posters containing texts and pictures. The source data of this research are four Insidious series film. Those films are Insidious (2011), Insidious Chapter 2 (2013), Insidious Chapter 3 (2015), and Insidious The Last Key (2018). The data were collected by downloading all the film posters on the internet and then identifying verbal and non-verbal signs in those film posters. The verbal and non-verbal signs were described and interpreted using Roland Barthes' semiotics theory. From the analysis, the writer found that there are seven verbal signs and five non-verbal signs in Insidious poster; three verbal signs and four non-verbal signs in Insidious Chapter 2 poster; four verbal signs and four non-verbal signs in Insidious Chapter 3 poster; four verbal signs and four non-verbal signs in Insidious The Last Key poster. The writer finds the denotative meanings from verbal and non-verbal signs represent the real meanings of film posters such as title, name of actors and actresses, tagline, the character, setting, and all elements shown in film posters. The writer also finds connotative meanings in film posters such as a haunted house, a possessed young boy, frightened character, and all elements shown in film posters. The writer also finds myth that presents in all film posters from society's beliefs, such as supernatural things and power, which the society believes that supernatural things and power could occur around them.