The influence of search engine marketing method (SEM Method) to enhance prospective student’s interest in SMA Islam As-Sakinah Sidoarjo

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Pratama, Mokhamad Imam Mudin Cahyo (2025) The influence of search engine marketing method (SEM Method) to enhance prospective student’s interest in SMA Islam As-Sakinah Sidoarjo. Undergraduate thesis, UIN Sunan Ampel Surabaya.

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Abstract

This study aims to fine out the influence of Search Engine Marketing to Enhance Prospective Students Interest in SMA Islam As Sakinah Sidoarjo. This research uses theory from Mike, Bill, Musnaini, Imantoro, and Khoirul, which states Search Engine Marketing is an online marketing strategy, designed to attract customers to click and visit a website. This research took 92 students as samples from grades 10, 11, and 12 in SMA Islam As Sakinah Sidoarjo. The data collection techniques used questionnaires. The results showed that Search Engine Marketing influences Prospective Students Interest, based on the significance score of the coefficient table, the significance value is 0.000 <0.05. It can be concluded that H1 is accepted, so it can be interpreted that Search Engine Marketing (X) influences Prospective Students’ interest (Y) at SMA Islam As Sakinah Sidoarjo

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Item Type: Thesis (Undergraduate)
Creators:
CreatorsEmailNIM
Pratama, Mokhamad Imam Mudin Cahyocahyomudin205@gmail.com06020321037
Contributors:
ContributionNameEmailNIDN
Thesis advisorFitriatin, Nur--2012016701
Thesis advisorHuda, Muhammad Nuril--2027068001
Subjects: Manajemen Pendidikan
Pendidikan Islam
Pemasaran
Bisnis
Manajemen dan organisasi sekolah
Keywords: Search Engine Marketing; Minat Calon Mahasiswa; Pemasaran Digital; Pendidikan Islam
Divisions: Fakultas Tarbiyah dan Keguruan > Manajemen Pendidikan Islam
Depositing User: Mokhamad Imam Mudin Cahyo Pratama
Date Deposited: 03 Jul 2025 12:56
Last Modified: 03 Jul 2025 12:56
URI: http://digilib.uinsa.ac.id/id/eprint/81995

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